Client: |
| Wonderful Indonesia |
Description: |
| Wonderful Indonesia indicated that during the year 2014 their special focus in their marketing activities would be on the culinary side of Indonesia. Each of islands in Indonesia has its own traditional and authentic way of preparing dishes, and the Indonesian tourism board decided to participate in the yearly culinary event called ‘The Taste of Amsterdam’. Their participation was in cooperation with several leading Indonesia Culinary organizations in the Netherlands. Moreover, chef Agus and his restaurant Blauw Amsterdam also participated in the event. |
Role of Tourism Marketing Concepts: |
| TMC was responsible for the communication related to the Taste of Amsterdam: we sent out a press release as well as a trade newsletter, set up a Facebook campaign and invited culinary and trade press to join the event. |
Medium: |
| Event |
Reach: |
| The Taste of Amsterdam attracted 40.000 visitors in 2014 |
  |
[:es]
| Description: |
| Visit Indonesia indicated that for the year 2014 would have a special focus on culinary aspects of Indonesia. Each island in Indonesia has its own traditional and authentic way of preparing dishes, Indonesia decided to participate in the yearly culinary event called The Taste of Amsterdam together with several leading Indonesia Culinary organizations. Chef Agus and his restaurant Blauw Amsterdam also participated in the event. |
| Client: |
| Visit Indonesia |
| Role of TMC: |
| Communication around the event, a press release, production of a trade newsletter, a Facebook campaign, inviting press |
| Medium: |
| Event |
| Reach: |
| 40.000 visitors to the event itself |
[:nl]
| Description: |
| Visit Indonesia indicated that for the year 2014 would have a special focus on culinary aspects of Indonesia. Each island in Indonesia has its own traditional and authentic way of preparing dishes, Indonesia decided to participate in the yearly culinary event called The Taste of Amsterdam together with several leading Indonesia Culinary organizations. Chef Agus and his restaurant Blauw Amsterdam also participated in the event. |
| Client: |
| Visit Indonesia |
| Role of TMC: |
| Communication around the event, a press release, production of a trade newsletter, a Facebook campaign, inviting press |
| Medium: |
| Event |
| Reach: |
| 40.000 visitors to the event itself |
[:]
