Description:
Malta is still a strong touroperator destination. In the summer month two leading touroperators share a charter flight to Malta. Other direct seller use the national carrier to offer the Maltese island in the Dutch market.
Client:
Malta Tourism Authority
Role of TMC:
TMC yearly prepares in between 10 to 12 large touroperaror trade marketing coops. We request proposal with leading Malta operators, negotiate these proposal and follow them closely throughout the year.
Outcome:
Malta managed to reach up to a level of sustainable growth of around 5-6% each year. Malta works with a loyal operator base but we are always actively searching for new partners.