Client: |
| Alaska Seafood Marketing Institute (ASMI) Tourism Marketing Concepts was assigned in 2013 to set up a long term PR & marketing plan for the ASMI brand. |
Description: |
| Together with versvishandel Jan van As we broaden the scope of the annual herring party in Hilton Amsterdam with a presentation of wild Alaska salmon. To give attention to Alaska Seafood, different species of wild sustainable smoked salmon were offered and tasted by guests. Homemade sushi was served on a production line. |
Role of Tourism Marketing Concepts: |
| TMC arranged that there was, besides the herring, also wild sustainable Alaska salmon served on the herring party. |
Media: |
| Articles about the herring party were published in several newspaper, on social media and on the event was featured on TV. |
Outcome: |
| Apart from the publications, TMC received several requests for press trips to Alaska and the event has lead to a higher involvement with our trade partners. |
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| Description: |
| Together with versvishandel Jan van As we broaden the scope of the annual herring party in Hilton Amsterdam with a presentation of wild Alaska salmon. To give attention to Alaska Seafood, different species of wild sustainable smoked salmon were offered and tasted by guests. Homemade sushi was served on a production line. |
| Client: |
| Alaska Seafood Marketing Institute |
| Role of TMC: |
| TMC arranged that, besides the herring, there was also wild sustainable Alaska salmon served on the event. |
| Media: |
| Articles has been published in newspaper, on Social Media and on TV |
| Outcome: |
| Several publications, request for press trips to Alaska, higher involvement with trade partners. |
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