Description: Smulweb.nl is a very well known recipe website and is the biggest culinary website in the Benelux. We created our own Alaska Seafood community page on Smulweb.nl to inspire the consumer and to educate them about how to cook with Alaska Seafood. We published many ASMI recipes on www.smulweb.nl/alaska_seafood. Furthermore, 10 ‘fun facts’ were shown on the community page. Besides that, we held a recipes contest, which was promoted in the Smulweb newsletter.
Client: Alaska Seafood Marketing Institute
Role of TMC:
- Initiated and arranged the cooperation.
- Delivered all the content (facts and figures, fun facts, general information, recipes, text for the newsletter and text for win-action etc.) for the Alaska Seafood community page on Smulweb.
Medium:
- Online & Social Media & Newsletter Smulweb
- Reach Smulweb.nl: 2.000.000 unique visitors per month
- Newsletter Smulweb: Send to 180.000 members
- Facebook Smulweb: 104.000 likes
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