Activity
We arranged a cooperation between tour operator FOX and the Jordan Tourism Board.
Several activities took place during this joint promotion.
FOX is market leader on a large number of destinations with an excellent brand reputation and they are selling Jordan for more then 15 years.
To stimulate booking the following took place:
- Free Jordan Pass for the first 350 clients that booked a trip to Jordan through FOX
- Testimonials with clients of FOX that recently have been travelling to Jordan and ask about their experiences
- Promotion of Jordan in FOX online magazine: 30.000 views
- Promotion of Jordan on FOX website
- Promotional of Jordan on social media: Over 30.000 fans
- Promotion of Jordan through mailings to FOX client base: 120.000 addresses
Client
Jordan Tourism Board
Results
We aimed for total number of bookings of 350 to Jordan.
At the end 368 people booked a holiday through FOX to Jordan.
Publication in the online magazine of FOX
