Description:
Multichannel photo contest on the Facebook page of the largest travel magazine in The Netherlands: REIZEN Magazine.
Client:
Jordan Tourism Board
Role of TMC:
TMC initiated and executed the Facebook photo contest in cooperation with REIZEN Magazine, photo distributor MijnAlbum and consumer brand SAMSUNG and organized and coordinated the photo trip to Jordan, with a 10-page article as a result.
Medium:
Social media | website | magazine
Result:
Over 900 consumers participated in the contest that was promoted on Facebook, on the website and on the cover of REIZEN Magazine.The Jordan pictures were published in a 10-page article in the magazine.
Reach:
246,212