| Description: |
| Together with the Efteling, the number one theme park in The Netherlands (4 million visitors per year), we promoted their new children’s musical ‘The Sandman’ in the Dutch and Belgium market by surprising important media with a sneak preview of the musical in Jordan. |
| Client: |
| Jordan Tourism Board |
| Role of TMC: |
| TMC initiated and executed this project. |
| Medium: |
| Newspaper | (online) Magazine | Blog | Social Media | TV |
| Reach: |
| The press trip for the sneak preview generated a total reach of 28,247,0423. Tour Operator FOX is selling special ‘Sandman’ themed trips to Jordan, the JTB logo was visible on all promotion materials and brochures were distributed to all visitors of the musical. |
