Description: 5 day trip to Malta with 13 independent Travel Agents from The Travel Club network. Program sponsored by Air Malta and Malta Tourism Authority, including accommodation, transport and dinner. Including a journalist from TravelPro Magazine for indepth articles.
Client: Malta Tourism Authority
Role of TMC:
Initiated and organized the Fam trip to Malta.
Initiated and organized the journalist to cover the trip.
Medium:
Print, online and social media
Reach:
Facebook pages from all Travel Club agents
3 articles on Malta and interviews with 2 participating agents in TravelPro magazine: 5.500 circulation. (Dutch Travel Trade magazine)
