Activity
For the Jordan Tourism Board we created a crossmedia activation in cooperation with 4 touroperators and direct sellers.
The Campaign:
Outdoor: 450 billboards at all national railway stations, plus an Abri campaign on a national level (650 faces).
Online: at the same time an online campaign was launched on one of the largest travel platforms: www.telegraaf.nl/reiskrant, the online travel portal of the biggest national newspaper.
An online landing page was built for handling the competition element: consumers could win a total of 10 trips for two persons to Jordan.
Client
Jordan Tourism Board
Results
Branding and creation of awareness on a national level, free giveaway trips for consumer, enhanced visibility and conversion for participating TO’s, consumer database expansion by 2700 emailadresses with opt-in.
