| Description: |
|
For our client the South African Tourism we organized a successful culinary workshop for key travel writers.
The workshop was organized as a fidelity dinner to thank loyal journalists for their support during the past years.
The workshop consisted of a cooking challenge in different teams to prepare typical South African dishes.
|
| Client: |
| South African Tourism |
| Role of TMC: |
|
The full organization of the event: screening locations, negotiations with locations, preparing recipes, arranging professionals chefs to demonstrate the dishes,
preparing an invitation, inviting press, preparing a small South Africa presentation, preparing recipe booklets, preparing South African goodiebags.
|
| Attendance: |
| 65 key travel writers |
| Outcome: |
| Various publications in trade media, firm relations with a loyal group of journalist. |
